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Seamless connectivity across platforms and devices is growing more important.

Many hotel groups are offering mobile check-in and digital concierge services.

A quick search for hospitality jobs includes the titles such as social media coordinator, creative lead, events and experiences, audio-visual technician and yoga instructor.

To qualify for these more specific roles, many are opting to pursue industry certification.

From chat to VR and AR, tech has gone from gee-whiz to must-have as a tool to understand attendee preferences. In the United States, international inbound travel is expected to continue to grow at a rate of 2.2 percent while the same traffic worldwide is estimated at 6 percent.

International leisure travel is on the rise—Dubai International Airport has become the busiest airport in the world. Guests today are taking charge of their health; hotels are responding with well-equipped fitness centers, pools and spas.

In return, satisfied millennials will actively promote their businesses on social media channels. That ranked right behind dining (91 percent) and fun attractions (90 percent).Millennials (those ages 18-34) are expected to represent 50% of all travelers to the USA by 2025, according to the Cornell Center for Hospitality Research.Companies need to define their strategies based on this demographic group’s personality traits and habits—they travel a lot; are early adopters of technology; like personalized interactions and are spontaneous.The explosion of social media is causing hotels to become more involved in destination and self-promotion.Many are featuring guests’ images and tweets on their websites; some are even using the material in their advertising campaigns.

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